Google Ads automation for Canadian businesses
We set up Google Ads automation that builds campaigns, proposes bid and budget changes and reports the leads and revenue each campaign brings into HubSpot. You see which clicks became customers.
Google Analytics
HubSpot
Salesforce
Google Sheets
Slack
Gmail
See Google Ads automation run on the numbers in your CRM
New row in the campaign brief- Google SheetsTriggeredNew row in the campaign brief
- Google SheetsRead the briefSpring roof repair · Calgary · $3,200
- Google AdsResearch keywords46 keywords · 8 ad groups
- Claude
Draft responsive ads15 headlines · 4 descriptions per group - SlackAsk for approvalWaiting on Jordan in #paid-media
- Google AdsPublish as pausedCampaign ready to switch on
Search campaigns, conversion tracking and weekly reports
Search campaigns built from a one-line brief
You add a row to the campaign brief in Google Sheets with the service, the city and the budget. An agent researches keywords, groups them and drafts responsive search ads, and the campaign goes in paused until you switch it on.
Search terms- emergency plumber near me9 leads
- water heater repair5 leads
- free plumbing jobs0 leads
ApproveAdd “free” as a negative keywordApprovedConversion tracking from Google Ads to your CRM
When a lead fills in a form, we save the Google click ID on the contact in HubSpot or Salesforce. As the deal moves to qualified and closed won, each stage goes back to Google Ads as an offline conversion, tied to the keyword and ad that started it.
Your marketer approves campaigns and negative keywords
Each week an agent checks the search terms report against your CRM. Terms that bring clicks but no qualified leads go on a negative keyword list in Slack, and new campaigns wait there too until your marketer approves them.
#paid-mediaYour Search campaign for spring roof repair in Calgary is ready. Want me to publish it?
Choose the model that writes your ads
Ad copy and the Monday summary can run on Claude, and keyword grouping on a small, cheap model. You pick the model for each step, and changing providers later doesn't mean a rebuild.
Multiple models- Claude
- OpenAI
Gemini
Cohere- Your own model
Read the week's results on Monday morning
Every change the agents make is logged with the person who approved it. Every Monday at 8 a.m., the report pulls spend from Google Ads, conversions from Google Analytics and pipeline from HubSpot, and Claude posts a short summary to Slack with the sheet attached.
- HubSpotQualify inbound leadsRunningMaya Chen · 16s
- SalesforceNightly CRM cleanupCompleted1,398 fields · 41s+1,398
- QuickBooks
Match supplier invoicesNeeds approvalINV-20931 · $13,104 - Zendesk
Triage new ticketsCompleted38 tickets · 2m 04s38 closed - Shopify
Sync Shopify ordersRetryingRate limited, retry 2 of 3
Google Ads automation use cases
Google SheetsGoogle Analytics+1Search campaign builder
Ad spend goes up and leads don't. New Google search campaigns get built from your brief and wait for your approval.
Meta Ads
LinkedIn
+1Weekly campaign reporting
Monday mornings go to copying numbers into a spreadsheet. We build the weekly report and write what changed.
Calendly
Gmail+1Speed to lead
Leads wait hours and buy from whoever answers first. Every form fill gets a reply and a booking link within minutes.
Clay
LinkedIn+1Lead qualification
Sales spends the day on leads that never buy. Every new lead gets researched, scored and routed before a rep picks up the phone.
Meta AdsGoogle Sheets+1Competitor monitoring
You hear about a competitor's new price or ad after your customers do. Their changes reach your Slack every morning.
Google Ads automation questions
Get a plan for your Google Ads account
Book a 30-minute call. Within 3 business days you get a written plan with your top 3 automations, the tools each one connects and what the first one takes to build. No cost, no obligation.