What does GTM automation cover?

Signal tracking, account research, enrichment and outbound sequences, built inside your own Clay, Apollo and HubSpot accounts. We do the GTM engineering a full-time hire would do, then run it with you each month.

Do we need to hire a GTM engineer first?

No. We build the first workflow in a 3-day pilot and run it after launch. If you hire a GTM engineer later, they inherit documented workflows in accounts you already own.

How is this different from an AI SDR tool?

It does the research and drafting an AI SDR does, using your own data. A rep approves each first email in Slack before Outreach or Gmail sends it, so nothing goes out under your name unseen.

Can you work in our existing Clay workspace?

Yes. We build the tables and enrichment in your Clay account, so the credits, data and workflows stay yours. If you don't use Clay yet, your free automation plan says whether you need it.

How does pricing work?

The 3-day pilot has a fixed price, agreed after your free automation plan and before we start. Run and improve is a monthly fee for monitoring, tuning and new signals.

GTM automation for Canadian B2B teams

For B2B teams, GTM automation connects Clay, Apollo and HubSpot so outbound starts from a buying signal. Your reps stop sending the same cold email to the whole list.

Get a free automation plan See it run

Works with

40%of a seller's time goes to selling, per a 2025 survey of 4,050 sales professionals in 22 countries, Canada includedSource: Salesforce, 2026

See GTM automation turn a buying signal into a first email

Automations/Signal-based outboundLive

Signal-based outboundWhen LinkedIn

Target account posts a new job

5Steps4Tools

Run #4,997 · started just nowRunning · 0/5

LinkedInTriggeredTarget account posts a new job
LinkedInSpot the signalHiring 3 dispatchers in Mississauga
ApolloFind the buyerDirector of Operations, verified email
ClayResearch the accountFleet of 60 · opened a 2nd depot
ClaudeWrite the first email68 words, referencing the new depot
GmailQueue it for the repSends Tue 9:10 local time

Signal-based outbound timed to when accounts start buying

Reach accounts the week they start buying

The agent watches job posts, new locations and leadership changes across your target accounts, then ranks them by signal strength. A new VP of operations or a second depot moves the account to the top of today's list.

Norden FoodsHiring 3 dispatchers

Tidewater OutfittersOpened a 2nd depot

Kanata PhysioNew VP Operations

One pipeline across Clay, Apollo and HubSpot

We wire LinkedIn, Apollo and Clay into HubSpot or Attio, then send through Outreach or Gmail. Inbound leads stay with our sales automation, and outbound accounts land in the same CRM with the signal that triggered them.

Reps approve every sequence before it sends

Each first email cites the signal behind it, like the hiring post or the new location. The draft goes to Slack, your rep edits or approves it, and Outreach sends it from their own inbox.

#paid-media

The Automation CompanyAPP9:41 AM

Your Search campaign for spring roof repair in Calgary is ready. Want me to publish it?

Budget$3,200 / monthAd groups8 · 46 keywordsHeadlines15 per groupStartsPaused until you say

ApproveEditReject

Account research on one model, emails on another

Account research can run on Gemini or Claude, and email drafts on the model that sounds most like your reps. You choose each step's model and change it when prices or quality shift.

Multiple models

Filter models…

Claude
OpenAI
Gemini
Cohere
Your own model

Filter models…Auto

Claude Opus 5.5
Claude Sonnet 5
Claude Haiku 4.5

Know which signals turned into meetings

Every signal, email and reply is logged against the account in HubSpot. Each month we check which signals led to meetings, drop the ones that didn't and tune what each run costs.

RunsToday

HubSpotQualify inbound leadsRunningMaya Chen · 16s
SalesforceNightly CRM cleanupCompleted1,398 fields · 41s+1,398
QuickBooksMatch supplier invoicesNeeds approvalINV-20931 · $13,104
ZendeskTriage new ticketsCompleted38 tickets · 2m 04s38 closed
ShopifySync Shopify ordersRetryingRate limited, retry 2 of 3

GTM automation use cases

Signal-based outbound

Cold emails go to accounts with no reason to buy now. Outreach starts when an account shows a buying signal.

GTM automationLinkedInView

Account research

Reps spend hours on research before a first call. Each target account gets a written plan as soon as you mark it.

GTM automationHubSpotView

All use cases

GTM automation questions

Find the signals your next customers are sending

Book a 30-minute call. Within 3 business days you get a written plan with your top 3 GTM automations, the tools each one connects and what the first one takes to build.

Get a free automation plan Take the AI readiness assessment