Which competitors and channels can you track?

Public websites, the Meta Ad Library, Google search results and review sites. You choose the competitors, and we add or drop them as your market changes.

Is it legal to monitor competitors this way?

We read public pages and public ad libraries, and we respect each site's terms and robots rules. We never use competitor accounts or collect personal information.

Why not use a monitoring tool?

A monitoring tool gives you alerts to sort through. We set the agent up for your market, filter out noise like changed dates, and send a summary with a suggested response to your Slack.

AI competitor monitoring for Canadian businesses

AI competitor monitoring checks your competitors' sites, ads and search results each morning and tells you what changed. You hear about a new price before a customer brings it up.

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Works with

#ops-requests

Run competitor monitoring for today and post what changed

Competitor monitoring · done in 26s

Check competitor websites
Scan the Ad Library
Check paid search
Summarize what changed
Log the changes
Post the morning brief

Step	Tool	Result	Time
Check competitor websites	Claude	4 sites · pricing page changed at Northpeak Heating	8s
Scan the Ad Library	Meta Ads	3 new Northpeak ads · fall tune-up offer	5s
Check paid search	Semrush	New Google Ads on “furnace repair Calgary”	6s
Summarize what changed	Claude	Tune-up cut from $149 to $119 + GST	5s
Log the changes	Google Sheets	2 rows added to Competitor changes	1s
Post the morning brief	Slack	#marketing with a suggested response	1s

How competitor monitoring gets a change to your team

Trigger · Google CalendarWhen this happensEvery weekday at 7:00

Step 1 · ClaudeCheck competitor websites4 sites · pricing page changed at Northpeak Heating

Step 2 · Meta AdsScan the Ad Library3 new Northpeak ads · fall tune-up offer

Step 3 · SemrushCheck paid searchNew Google Ads on “furnace repair Calgary”

Step 4 · ClaudeSummarize what changedTune-up cut from $149 to $119 + GST

Step 5 · Google SheetsLog the changes2 rows added to Competitor changes

Step 6 · SlackPost the morning brief#marketing with a suggested response

Hear about competitor moves first

Track prices, pages and ads

The agent reads competitor pricing and service pages, checks the Meta Ad Library for new ads and uses Semrush to see who bids on your keywords. Claude compares today with yesterday and keeps only what changed. The same feed helps our marketing automation plan your next ads.

Weekly campaign reportMonday

Organic+12% leads
Meta Ads−8% leads
LinkedIn+4% leads

Meta leads dipped after Variant A ran out. Swap in Variant C?

Decide on a response the same morning

Each change lands in Slack with a short summary and a suggested response, like a matching offer or a new ad angle. Your team decides what to do, and every change is logged in Google Sheets.

#paid-media

The Automation CompanyAPP9:41 AM

Your Search campaign for spring roof repair in Calgary is ready. Want me to publish it?

Budget$3,200 / monthAd groups8 · 46 keywordsHeadlines15 per groupStartsPaused until you say

ApproveEditReject

Automations/Competitor monitoringLive

Competitor monitoringWhen

Every weekday at 7:00

6Steps4Tools

Run #5,034 · started just nowRunning · 0/6

Google CalendarTriggeredEvery weekday at 7:00
ClaudeCheck competitor websites4 sites · pricing page changed at Northpeak Heating
Meta AdsScan the Ad Library3 new Northpeak ads · fall tune-up offer
SemrushCheck paid searchNew Google Ads on “furnace repair Calgary”
ClaudeSummarize what changedTune-up cut from $149 to $119 + GST
Google SheetsLog the changes2 rows added to Competitor changes
SlackPost the morning brief#marketing with a suggested response

Related use cases

All use cases

Search campaign builderAd spend goes up and leads don't. New Google search campaigns get built from your brief and wait for your approval.

Meta creative refreshMeta ads go stale and nobody notices until results drop. Tired ads get spotted and replaced with new variants you approve.

Weekly campaign reportingMonday mornings go to copying numbers into a spreadsheet. We build the weekly report and write what changed.

Competitor monitoring questions

Know what competitors changed before your customers do

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