Facebook ads automation for Meta, Instagram and TikTok

Facebook ads automation builds new creative for Meta and TikTok every week and sends sales from your CRM back to the ad platforms. You approve every ad before it runs.

Works withMeta AdsInstagramTikTokCanvaShopifyHubSpotSlack

See Facebook ads automation refresh creative before results fade

Automations/Meta creative refreshLive
Meta creative refreshWhenMeta AdsFrequency above 3.5 on an ad set
Run #4,997 · started just nowRunning · 0/5
  1. Meta AdsTriggeredFrequency above 3.5 on an ad set
  2. Meta AdsFind tired ads4 ads · CTR down 38% in 14 days
  3. Google DrivePull brand assetsFall lookbook, 22 photos
  4. CanvaBuild new variants12 variants in 3 formats
  5. SlackAsk for approvalWaiting on the brand lead
  6. Meta AdsSwap the creativesOld ads paused, new ads live

Meta ads, Instagram ads and TikTok ads from one setup

Creative refresh before ads wear out

An agent pulls photos and product shots from Google Drive and builds variants in Canva for feed, Stories and Reels. When an ad set passes the frequency limit you set, or its click-through rate keeps falling, it pauses the tired ads and queues new ones.

Meta AdsSponsoredVariant CCTR 3.8%
Meta AdsSponsoredVariant BCTR 2.9%
Meta AdsSponsoredVariant ACTR 2.1%

Meta, TikTok, Shopify and your CRM connected

We run the Conversions API alongside the Meta pixel and deduplicate events so each one counts once. When a lead qualifies or closes in HubSpot or Salesforce, that stage goes back to Meta, so campaigns can optimize for the people who buy.

CanvaShopifyHubSpotSlack
Meta AdsInstagramTikTokCanva

Your brand lead approves every ad

New variants post to Slack with the copy, the sizes and the ad set they'll join. Your brand lead approves, edits or rejects each one, and approved ads launch as a new test in Meta Ads Manager or TikTok Ads Manager.

Slack#paid-media
The Automation CompanyAPP9:41 AM

Your Search campaign for spring roof repair in Calgary is ready. Want me to publish it?

Budget$3,200 / monthAd groups8 · 46 keywordsHeadlines15 per groupStartsPaused until you say
ApproveEditReject

Choose the model that writes your ad copy

Headlines and captions can run on Claude or GPT-5.5, and frequency checks on a small, cheap model. Your brand guide and your best past ads go into every prompt, and you can switch models later.

ClaudeOpenAIMultiple models
Filter models…
  • ClaudeClaude
  • OpenAIOpenAI
  • GeminiGemini
  • CohereCohere
  • Your own model

Meta and TikTok in one Monday report

Every paused ad, new variant and approval is logged. The Monday report shows Meta and TikTok side by side, with spend, leads and revenue by campaign and by creative.

RunsToday
  • HubSpotQualify inbound leadsRunningMaya Chen · 16s
  • SalesforceNightly CRM cleanupCompleted1,398 fields · 41s+1,398
  • QuickBooksMatch supplier invoicesNeeds approvalINV-20931 · $13,104
  • ZendeskTriage new ticketsCompleted38 tickets · 2m 04s38 closed
  • ShopifySync Shopify ordersRetryingRate limited, retry 2 of 3

Facebook ads automation use cases

Meta AdsCanvaSlack+1

Meta creative refresh

Meta ads go stale and nobody notices until results drop. Tired ads get spotted and replaced with new variants you approve.

Marketing automationMeta AdsView
Google AnalyticsMeta AdsLinkedIn+1

Weekly campaign reporting

Monday mornings go to copying numbers into a spreadsheet. We build the weekly report and write what changed.

Marketing automationGoogle CalendarView
ShopifyKlaviyoMeta Ads+1

Abandoned cart recovery

Carts get abandoned and every shopper gets the same reminder. We write each reminder about what was left in the cart.

Ecommerce automationShopifyView
ShopifyGoogle SheetsMeta Ads+1

Product content

New products sit with thin descriptions that don't rank or convert. Each one gets full copy for Shopify, Google and Meta.

Ecommerce automationShopifyView
ShopifyKlaviyoStripe

Win-back sequences

Repeat buyers stop ordering and nobody notices. Lapsed customers get a Klaviyo sequence based on what they last bought.

Customer retention automationShopifyView

Facebook ads automation questions

Get a plan for your Meta and TikTok ads

Book a 30-minute call. Within 3 business days you get a written plan with your top 3 automations, the tools each one connects and what the first one takes to build. No cost, no obligation.