Does AI generate the images?

We build variants from your own photos and Canva templates, so the look stays yours. Image generation is an option if you want it, and your team approves every variant.

What counts as a tired ad?

We set the thresholds with you, based on frequency and click-through rate. They can differ by campaign, and you can change them at any time.

Does this work for TikTok ads?

The same steps work for TikTok. We start with the channel where you spend the most.

Meta ad creative refresh for marketing teams

Meta ad creative refresh spots tired ads before your cost per lead climbs, builds new variants from your brand assets and swaps them in once you approve.

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Run meta creative refresh for today and post what changed

Meta creative refresh · done in 25s

Find tired ads
Pull brand assets
Build new variants
Ask for approval
Swap the creatives

Step	Tool	Result	Time
Find tired ads	Meta Ads	4 ads · CTR down 38% in 14 days	3s
Pull brand assets	Google Drive	Fall lookbook, 22 photos	2s
Build new variants	Canva	12 variants in 3 formats	18s
Ask for approval	Slack	Waiting on the brand lead	Approved
Swap the creatives	Meta Ads	Old ads paused, new ads live	2s

How creative refresh replaces tired ads

Trigger · Meta AdsWhen this happensFrequency above 3.5 on an ad set

Step 1 · Meta AdsFind tired ads4 ads · CTR down 38% in 14 days

Step 2 · Google DrivePull brand assetsFall lookbook, 22 photos

Step 3 · CanvaBuild new variants12 variants in 3 formats

Step 4 · Slack · waits for approvalAsk for approvalWaiting on the brand lead

Step 5 · Meta AdsSwap the creativesOld ads paused, new ads live

Keep fresh creative in every ad set

Catch ad fatigue early

The agent watches frequency and click-through rate on each ad set in Meta Ads. When an ad wears out, it pulls photos from your Google Drive brand folder and builds new variants in Canva, in the formats Meta needs. It runs next to the paid search and weekly reporting in our marketing automation.

Weekly campaign reportMonday

Organic+12% leads
Meta Ads−8% leads
LinkedIn+4% leads

Meta leads dipped after Variant A ran out. Swap in Variant C?

Let your brand lead approve every swap

New variants arrive in Slack for your brand lead to approve or reject. Once approved, the old ads pause and the new ones go live in the same ad set, with the swap logged.

#paid-media

The Automation CompanyAPP9:41 AM

Your Search campaign for spring roof repair in Calgary is ready. Want me to publish it?

Budget$3,200 / monthAd groups8 · 46 keywordsHeadlines15 per groupStartsPaused until you say

ApproveEditReject