Which signals can it watch?

Job posts, funding news, new locations, leadership changes and changes to a company's tech stack. We pick the signals that match the deals you've already won.

Does the outreach follow CASL?

We set up sequences around CASL's rules for commercial email. Each email identifies the sender and includes your mailing address and an unsubscribe link. It goes only to people you have consent to contact, such as a work address published with their role. Have your lawyer confirm the approach for your business.

Will the emails sound automated?

Each email names the account and the signal, and reps can edit before sending. We tune the prompts from the changes reps make.

Signal-based outbound for Canadian B2B teams

Signal-based outbound waits for a buying signal, like a new job post, then finds the buyer and drafts an email about what changed. Your emails reach accounts with a reason to talk.

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Works with

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Run signal-based outbound for today and post what changed

Signal-based outbound · done in 21s

Spot the signal
Find the buyer
Research the account
Write the first email
Queue it for the rep

Step	Tool	Result	Time
Spot the signal	LinkedIn	Hiring 3 dispatchers in Mississauga	2s
Find the buyer	Apollo	Director of Operations, verified email	3s
Research the account	Clay	Fleet of 60 · opened a 2nd depot	9s
Write the first email	Claude	68 words, referencing the new depot	6s
Queue it for the rep	Gmail	Sends Tue 9:10 local time	1s

How signal-based outbound turns a job post into a first email

Trigger · LinkedInWhen this happensTarget account posts a new job

Step 1 · LinkedInSpot the signalHiring 3 dispatchers in Mississauga

Step 2 · ApolloFind the buyerDirector of Operations, verified email

Step 3 · ClayResearch the accountFleet of 60 · opened a 2nd depot

Step 4 · ClaudeWrite the first email68 words, referencing the new depot

Step 5 · GmailQueue it for the repSends Tue 9:10 local time

Reach accounts when they're ready to buy

Start every sequence from a signal

The agent watches LinkedIn for hiring, new locations and leadership changes at your target accounts. Apollo finds the right buyer and a verified email, and Clay adds the account research. This is the outbound half of our GTM automation.

Norden FoodsHiring 3 dispatchers

Tidewater OutfittersOpened a 2nd depot

Kanata PhysioNew VP Operations

Let reps approve every email

Claude writes a short first email that refers to the signal. It waits for the rep's approval, then goes out from Gmail at a sensible hour in the buyer's time zone.

#paid-media

The Automation CompanyAPP9:41 AM

Your Search campaign for spring roof repair in Calgary is ready. Want me to publish it?

Budget$3,200 / monthAd groups8 · 46 keywordsHeadlines15 per groupStartsPaused until you say

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