Will the copy sound like our brand?

We write a style guide with you from your best product pages, and Claude follows it. Your team edits the first batches, and we tune the prompts from those edits.

Can it fix our existing catalogue?

Yes. We work through older products with thin copy, starting with your best sellers or the pages with the most traffic.

Does it make up product details?

It writes only from the specs, photos and supplier sheets you give it. Missing details, like materials or dimensions, get flagged for your team instead of guessed.

AI product descriptions for Shopify stores

When new products launch with one line of copy, we write AI product descriptions from your specs for Shopify, Google Shopping and Meta. Every product goes live fully described.

Get a free automation plan More for ecommerce automation

Works with

#ops-requests

Run product content for today and post what changed

Product content · done in 14s

Read the new product
Write the product copy
Ask for approval
Publish the copy
Update the Merchant Center feed
Sync the catalogue

Step	Tool	Result	Time
Read the new product	Shopify	Cedar planter box · 3 photos · 1-line description	1s
Write the product copy	Claude	Western red cedar, 60 × 30 cm · care notes · alt text	7s
Ask for approval	Slack	Waiting on Priya in #catalogue	Approved
Publish the copy	Shopify	Description, SEO title and alt text live	2s
Update the Merchant Center feed	Google Sheets	Supplemental feed · title and description	2s
Sync the catalogue	Meta Ads	Product live in the Meta catalogue · $64.00	2s

How AI product descriptions get written for each new product

Trigger · ShopifyWhen this happensNew product created

Step 1 · ShopifyRead the new productCedar planter box · 3 photos · 1-line description

Step 2 · ClaudeWrite the product copyWestern red cedar, 60 × 30 cm · care notes · alt text

Step 3 · Slack · waits for approvalAsk for approvalWaiting on Priya in #catalogue

Step 4 · ShopifyPublish the copyDescription, SEO title and alt text live

Step 5 · Google SheetsUpdate the Merchant Center feedSupplemental feed · title and description

Step 6 · Meta AdsSync the catalogueProduct live in the Meta catalogue · $64.00

Launch every product with full copy

Write once for the store and every feed

When you create a product in Shopify, Claude writes the description, SEO title and image alt text from your photos and specs, in your brand voice. The same copy updates your Google Merchant Center feed and Meta catalogue. It's one piece of our ecommerce automation service, alongside cart recovery and order sync.

Abandoned cart

Merino crew sock, 3-pack$42.00
Trail runner, size 9$168.00

Priya S. · Kelowna, BC · 2nd order

ReminderYour trail runners are still waiting, Priya. Your size is in stock.Sent

Review every draft before it publishes

Drafts go to Slack for your merchandiser to approve or edit. Approved copy publishes to the product page, Google and Meta, and every change is logged with who approved it.

#paid-media

The Automation CompanyAPP9:41 AM

Your Search campaign for spring roof repair in Calgary is ready. Want me to publish it?

Budget$3,200 / monthAd groups8 · 46 keywordsHeadlines15 per groupStartsPaused until you say

ApproveEditReject

Automations/Product contentLive

Product contentWhen Shopify

New product created

6Steps4Tools

Run #5,034 · started just nowRunning · 0/6

ShopifyTriggeredNew product created
ShopifyRead the new productCedar planter box · 3 photos · 1-line description
ClaudeWrite the product copyWestern red cedar, 60 × 30 cm · care notes · alt text
SlackAsk for approvalWaiting on Priya in #catalogue
ShopifyPublish the copyDescription, SEO title and alt text live
Google SheetsUpdate the Merchant Center feedSupplemental feed · title and description
Meta AdsSync the catalogueProduct live in the Meta catalogue · $64.00

Related use cases

All use cases

Shopify and QuickBooks syncShopify orders and QuickBooks don't match at month end. Every sale posts to QuickBooks with the right GST/HST.

Abandoned cart recoveryCarts get abandoned and every shopper gets the same reminder. We write each reminder about what was left in the cart.

Questions about AI product descriptions

Publish new products with full copy

Get a free automation plan for your catalogue, or take the AI readiness assessment to see which project fits first.

Get a free automation plan Take the AI readiness assessment