How do you decide who counts as lapsed?

We set the window from your own order history, based on how often your customers usually come back. A coffee subscription and a furniture store need very different windows.

Do the emails include discounts?

You decide. A reminder or a new arrival in the same category can go first, with a discount saved for a later email.

We use Mailchimp, not Klaviyo.

We can run the same sequences through Mailchimp or Customer.io. Shopify stays the source of order history.

Win-back sequences for lapsed Shopify customers

Lapsed Shopify customers rarely come back on their own, so our customer retention automation starts a win-back sequence in Klaviyo based on their last order. You reach them before sales dip.

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Works with

#ops-requests

Run win-back sequences for today and post what changed

Win-back sequences · done in 9s

Find lapsed customers
Segment by last purchase
Start the sequence

Step	Tool	Result	Time
Find lapsed customers	Shopify	612 customers · avg. order $86	3s
Segment by last purchase	Claude	5 segments by category	4s
Start the sequence	Klaviyo	3 emails over 12 days	2s

How lapsed customers get found

Trigger · ShopifyWhen this happensNo order in 120 days

Step 1 · ShopifyFind lapsed customers612 customers · avg. order $86

Step 2 · ClaudeSegment by last purchase5 segments by category

Step 3 · KlaviyoStart the sequence3 emails over 12 days

Bring repeat buyers back

Grouped by what they bought

The agent finds customers who haven't ordered within your window, then groups them by the category of their last order. Someone who bought running shoes gets a different email from someone who bought a winter jacket.

Account healthLast 30 days

Norden Foods38
Westbrook Clinics54
Cedar & Pine Dental81

You approve the emails first

Each segment's emails go to Slack for review before the sequence starts. Your marketing lead can change the offer, the timing or the wording, and Klaviyo sends only what was approved.

#paid-media

The Automation CompanyAPP9:41 AM

Your Search campaign for spring roof repair in Calgary is ready. Want me to publish it?

Budget$3,200 / monthAd groups8 · 46 keywordsHeadlines15 per groupStartsPaused until you say

ApproveEditReject

Automations/Win-back sequencesLive

Win-back sequencesWhen Shopify

No order in 120 days

3Steps3Tools

Run #4,923 · started just nowRunning · 0/3

ShopifyTriggeredNo order in 120 days
ShopifyFind lapsed customers612 customers · avg. order $86
ClaudeSegment by last purchase5 segments by category
KlaviyoStart the sequence3 emails over 12 days

Related use cases

All use cases

Churn risk alertsCustomers leave without warning. Morning alerts flag at-risk accounts from usage and billing data.

Renewal prepRenewals start with someone digging through old notes. Prep pulls calls and usage, builds the deck and books the review.

Win-back questions

Plan your win-back emails for free

Book a call and we'll send a written plan that ranks your top 3 automations by hours saved and revenue impact. You can also score your business first with the free AI readiness assessment.

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